Fox Ministry

1 Views | 0 High Fives
F
Fox Ministry
Product Launch

Challenge

Fox Ministry teamed up with us to actuate their brand idea. We began with the concept and positioned the brand through the appropriate brand identity and collaterals.

Solution

Brand Identity The brand story we crafted says talks about a fox who is a good tailor. The word ‘Ministry’ conveys that the clothes being manufactured are of minister-like quality. The logo signifies the stitching of a button on a shirt, a subtle portrayal of what the product is about. The packaging boxes designed have a raw feel associated with them. The eye-catchy illustration of the brand story is a part of every packaged shirt box. Corporate Identity The corporate identity including the letterhead, visiting card and the look-book were designed aligned with the brand identity. The look-book displays the customization options from the different type of shades of shirts to the buttons and collars. The brand story has been incorporated in the opening pages. The template is simple, minimal and thematic based on the brand character. User Interface The design of the website and user interface of their BodyCast application were also developed. The user interface was designed keeping in mind the smooth user experience. It is on the informative front and enlightens the user about the various options he never thought he had. One of the major proposition of the brand was the provision for custom-made shirts which has been communicated directly.

~26 Employees
$10,000 Min Budget
1 Stories
Become A Partner

Cravants Media Private Limited

NEW DELHI, Delhi

“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” We believe that a brand occupies the most valuable piece of real estate in the world:...

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

Wolves of Rome
Wolves of Rome
2 years ago
Wood Street Opticians
Wood Street Opticians
3 years ago
Hrvatski Telekom - EDI
Hrvatski Telekom
3 years ago