Cerina
Challenge
We’re always excited about technology and to create for the Cerina group was thrilling in addition to being challenging. With AI at the crux of all of their ventures, they intend on storming the consumer market with their intelligent appliances and expedite our path to the future.
Solution
Services: UX/UI design Research Logo Design Content Branding Packaging TTL Marketing collaterals We began with end-to-end marketing and branding for the launch of their first product—the Cerina Air Purifier before moving to create the website for their main brand ‘Cerina’. Competitor and industry research enabled us to design a detailed Information Architecture so that the complex information about AI-based product development was depicted engagingly and in an easily consumable manner. Breaking down the information was integral to making the case about how Cerina’s air purifier was the solution. For the product packaging, we chose to feature the product using the USPs upfront; thereby, distinguishing the brand from the competition while also offering it the desired premium look. The focus for the marketing collaterals was the idea of family, as they were the target group. In all, we maintained an emphasis on the product being an AI-enabled solution for healthy living.
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