“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” We believe that a brand occupies the most valuable piece of real estate in the world: a corner of someone’s mind. And for the same reason, any piece of communication that we weave for any brand is aimed at creating the right perception in the consumers’ minds. A company is about business but a brand is all about perception. Welcome to the colony of Cravants! We are a process-oriented creative branding and advertising agency carrying out our business out of two cities - New Delhi and Ranchi. After years of celebrating good experiences and learning from not so good experiences, we’ve formulated a process that wields definitive results. However, there stands one major exception to our procedure. And that’s Creativity. Creativity is random and unpredictable and the only way to run a creative business is to bind everything else than creativity into a process and let the creativity flow its natural course, let it surprise and challenge, let it be daring yet motivating. Creativity isn’t a process, advertising is. As far as our clientele is concerned, we’ve covered almost every sector. From Government projects to Multi-national Brands to creating a startup brand – we’ve worked with them all.