Shopify eCommerce Development

A Marketing Story by Wiserbrand about Carolina Refinetti
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Carolina Refinetti
Improve User Experience

Challenge

Carolina Refinetti, a Brazilian jewelry brand, needed a premium online hub to unify sales channels and reflect its luxury identity.

Solution

Our Approach Designed and developed a custom Shopify store that captured the elegance of the brand. Integrated Amazon, Square, and Facebook orders for centralized management. Enhanced the shopping journey with upsells, tiered discounts, and flexible shipping. Launched loyalty and referral programs to strengthen customer relationships. Implemented Klaviyo automation for personalized marketing and real-time insights.

Results

Centralized operations reduced manual tracking and errors. Increased average order value through strategic upsells and incentives. Strengthened loyalty with customer rewards and referrals. Provided real-time marketing data for agile decision-making. Carolina Refinetti received a seamless, scalable Shopify solution that reflects the brand’s artisanal craftsmanship and delivers the same bespoke experience online as in the studio.

~180 Employees
$10,000 Min Budget
11 Stories
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Wiserbrand

New York City, New York | Kharkiv, Kharkivska oblast | Buenos Aires, Ciudad Autnoma de Buenos Aires

Born in 2015 as an e-commerce solutions provider, WiserBrand has become the trusted partner for enterprises driving AI-powered transformations. With our headquarters in New York and R&D hub in Latin America, we help businesses across industries automate smarter, scale faster, and stay ahead of the curve. We deliver: AI That Works We implement...

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