Kaban Montessori School
Challenge
Kaban Montessori School is an accredited Montessori school that believes every child benefit from having an education that focuses on their individual strengths and needs. Their classrooms are designed to provide a nurturing environment for children, and their teachers work hard to deliver that experience to each child. The Challenge Before partnering with Web Worx Labs, Kaban was having a hard time getting calls and leads to their school. They wanted to have more parents call them to register their children at Kaban. To help them move forward, they decided to take a step towards their goal by completely redesigning their old website to a more modern, clean one. Still, they struggled to get those calls from parents. The main problem was that their newly renovated website was not getting discovered online.
Solution
Understanding their unique needs, we stepped in to help. After listening to the client’s needs, we determined that the best course of action to achieve the client’s goals was to help them rank higher in search engine results. We started by analyzing their website to figure out where optimization was needed. This included optimizing images, title and meta tags, and meta descriptions. In addition to optimizing their website itself, their domain authority and trust needed a boost, so we worked on building citations, backlinks, and getting them reviews. This SEO work had two purposes: Ensure their website is optimized and ready to be crawled by search engine bots Establish the website’s authority to search engine bots The end goal was to help Kaban’s website rank higher in search results and be visible to users searching for businesses like theirs. However, the work did not end here. The client’s main goal, to get more calls, still needed to be met, and that’s not achieved by simply having your website at the top of search results. In order to generate conversions online, your website has to encourage visitors to the site to perform a desirable action, like calling your business. So, we made modifications on the design of the site including a simplified navigation menu, we also added a clear button for easy contact, and a meta description that allows for higher clicks. Additionally, we implemented a pop-up subscription box to entice visitors to stay connected to the business. To further enhance Kaban’s SEO, and help them get more calls, we suggested they establish a solid presence on social media. This not only helps their SEO, but it also generates referrals to their business.
Results
Before any optimization was done for Kaban, their website had 164 organic visits, and close to 3,000-page views in a month. Their CTR (click-thru rate) was 1.67%, and only 35 of all impressions generated clicks. Kaban Montessori School | SEO growth data Kaban started seeing results 3 months after our SEO efforts. The number of monthly traffic to their site nearly doubled, from 278 to 425. They saw a growth of +339% in the number of clicks from impressions, and their click-thru rate increased by +40ppts. Their organic visits and number of page views in a month increased by 61% and 29%, respectively.
Web Worx Labs
Web Worx Labs Inc. is a full digital marketing agency. We specialize in SEO, Google Ads, Facebook Ads based in Mississauga. We truly believe and take pride in taking a partnership approach with all our clients. Call us Today to get beautiful design backed by strong insights to help your...
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