Tio Gazpacho
Challenge
About Tio Gazpacho Tio Gazpacho creates “wildly addictive,” drinkable, and chilled soups –making for a perfect work lunch or meal on-the-go. -All-natural ingredients -Created by a world-renowned chef -Good for you They had a great product, but no one knew about it. They needed to get their healthy, drinkable soups in front of people, but lacked momentum in their engagement marketing efforts. That’s where 1o8 came in.
Solution
Approach Tio Gazpacho set out to make a splash with their savory, on-the-go, ready-to-drink soup. The bragworthy drink is all-natural, gluten-, dairy-, soy-free, non-GMO, paleo friendly and Whole 30 Approved, so tauting its virtues is easy with a savvy social engagement plan. Navigating a heavily saturated smoothie and juice market, 1o8 helped the brand shift its strategy to increase its retail and e-commerce sales. -Digital Marketing Strategy -Performance Marketing -Search Engine Optimization -eCommerce Conversion Optimization -Social Media Marketing
Results
The results speak for themselves! In partnering with 1o8, Tio Gazpacho’s brand power and conversion. rates soared. Our omnichannel approach and data-driven optimization plan created significant lift in engagement, and returned a hefty conversion rate as well. 4232% Total purchases increase in one month 660% Online store conversion rate increase 148% Increase in organic lift month over month 110% Increase in online traffic month over month #07 Online ranking for drinkable soups
1o8
What’s Our Core? Offering holistic digital media solutions based on marketing intelligence, not out of the box formulas. We are an assemblage of visual artists, data wizards, wordsmiths, and chess enthusiasts. We work with our clients to amplify their brands’ personalities, help them spread the word about their good work, and ultimately,...
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