Kansas City University Strategic Plan

A Marketing Story by Tripp Umbach about Kansas City University
4 Views | 0 High Fives
Kansas City University
Brand Development

Challenge

To develop a 5-year strategic plan, and subsequently, communicate the economic and community impacts stemming directly from that strategic vision and implementation process.

Solution

Tripp Umbach worked with KCU to develop their 5-year strategic plan in 2016. The 2016-2021 strategic plan developed high-level strategic priorities and developed revised mission and vision statements, as well as key strategic focus areas, and strategies related to strategic planning. Kansas City University has been at the forefront of health care since 1916. For more than a century, KCU has been committed to a primary objective – producing highly qualified and compassionate osteopathic physicians. Today our objective has grown to include the training of scientists, ethicists and a range of health professionals who will transform the 21st century. Understanding our purpose and embracing the vision for our institution will help KCU effectively train physicians and health professionals for another 100 years. While the planning horizon for this document is five years (2017-2022), it establishes the foundation for our second century of service to communities throughout the nation and the world. Our strategic plan includes the following set of goals that support our mission of improving the well-being of the communities we serve. The Steering Committee worked closely with Tripp Umbach in managing a comprehensive data collection process, resulting in the identification and prioritization of key areas and associated goals, strategies and tasks.

Results

The final outcome of the process resulted in a detailed and prioritized plan for KCU for the next five years.

~15 Employees
$10,000 Min Budget
1 Stories
Become A Partner

Tripp Umbach

Pittsburgh, Pennsylvania

We’re a nationally recognized consulting firm that empowers our clients to turn ideas into action by building long-lasting relationships.

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

Noda Brewing Co.
2,000,000 Units Sold
NoDa Brewing
3 years ago
Mitchell Contracting
Mitchell Contracting
3 years ago
Get Real. Go Naked!
11,000,000 Instagram Followers
Naked Natural Foods
2 years ago