Wise Cheez Doodles
A Marketing Story by
Perspective Branding
about
Wise Foods
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Wise Foods
Brand Development
Challenge
Putting some cheese back in the brand. Refreshed the brand, increased shelf impact, all whilst protecting the brand elements that consumers recognize and love.
Solution
The brand’s core, mixes great taste and fun with a playfully mischievous quality, at the heart of the taste experience is the real, intense cheese flavor, so we elevated the importance, size and impact of the logo and made the Wise logo a brand endorsement.
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