Challenge
EOS® Worldwide is a growing organization of successful entrepreneurs who are passionate about helping other business leaders succeed. These entrepreneurs use the Entrepreneurial Operating System® (EOS) to power their companies with a set of real-world, simple, practical tools designed to improve accountability, focus, and results. With thousands of companies worldwide using these tools, the EOS Worldwide team is driven by a passion for helping entrepreneurs get what they want from their businesses. The EOS Worldwide leadership team came to The Whole Brain Group with a goal of developing a scalable marketing infrastructure that would enable them to work efficiently and drive powerful results. As a long-time user of the Entrepreneurial Operating System in our own agency, the Whole Brain team was a natural fit to help EOS Worldwide achieve their goals.
Solution
First, our team worked with EOS Worldwide to develop an inbound marketing strategy that would complement their relationship-driven culture and support their long-term growth goals. Next, we launched an inbound infrastructure in HubSpot designed to automate repetitive tasks, deliver a personalized experience, and engage the EOS community with fresh content. Finally, we collaborated with another great Michigan-based agency, Loftopia, to launch a new website and blog integrated with an existing learning management system and shopping cart. Today, we provide marketing strategy and support on an ongoing basis, seamlessly integrating our Inbound Marketing methodology and team with the EOS Process™ to achieve marketing traction.
Results
90% year-over-year increase in monthly website visits 50% year-over-year increase in monthly emails collected 98% year-over-year increase in webinar registrations
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