Challenge
Develop and produce a vintage-themed fashion show for The Mall Blackburn, as part of its fashion heritage weekender event.
Solution
Purple Riot managed the event production including staging, branding, lighting and sound production. We sourced brilliant models, managed the retro fashion styling, as well as sourcing and directing hair and make-up artists. X Factor finalist and ‘Queen of the Jungle’ Stacey Solomon sang at the event, which was a fantastic finale to a brilliant weekend. We also planned and managed flash mob and ambient entertainment to ensure shoppers were kept entertained throughout the event.
Results
11% Week on week footfall increase
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