ENTERPRISE LEVEL SOLUTIONS FOR A MULTI-LOCATION GIANT
Challenge
The client was looking to improve their visibility across Canada. They were hoping to drive more web traffic across all their clinic locations. A sound SEO strategy was needed to drive visibility across multiple location pages while maintaining a top 3 in the maps. An organized tracking mechanism was also needed to track and identify enquiries across multiple locations and multiple channels. Lead attribution was critical to truly understand the effectiveness of the respective websites.
Solution
With our technical SEO expertise, we launched our efforts on on-page optimization and went over a website that has over 500 pages. With a well-managed SEO plan we also launched an extensive Google ads campaign that was targeting multiple locations and several keywords. A massive ad budget was involved and we had to make sure that we achieved the daily goals of enquiry generation.
Results
Top of the page rankings on Google drove the web traffic up significantly. Within a 6 month period, we could see a significant growth in the rankings and the web traffic on the site. We were targeting several locations with our SEO strategy so our web traffic growth was due to the improvements of the map rankings across all locations & the improvement in the organic position for the city pages. As a result of the improved visibility, we could see a lot more enquiries from multiple locations. The client’s CRM system clearly showed the improvement and we showed some great results with our organic efforts. Our ads campaign began generating leads at a predictable cost. We also helped the client with the social media and email campaigns that increased the engagement and conversion rates. Our Accomplishments Top 5 rankings for more than 60 +locations across Canada in less than 1 year - 110% growth in organic traffic in 1 year - 70% in web traffic via map locations across 60 + locations - 90% growth in leads via organic channels - 60 % growth in number of clients acquired
Edkent Media
For over a decade, Edkent Media has been at the forefront of Canada’s digital marketing evolution, helping businesses establish strong online identities and drive remarkable growth. With a track record of success across diverse industries, we have become a trusted name in digital strategy. From our early days working with small...
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