American Appraisal
Challenge
American Appraisal needed to grow sales by promoting its deep expertise in valuing unique tangible and intangible assets. The goal was to increase awareness, nurture client relationships and generate leads.
Solution
We created multiple engaging communication pieces to showcase American Appraisal's expertise, including 8 case studies, 7 infographics, 14 articles, 5 whitepapers and 5 press releases. We ran 3 webinar campaigns with an average 70% attendance rate. We ran a monthly newsletter email campaign with an average over rate of 33%.
Results
More than 30 content assets created in one year. 32% top line revenue increase.
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