Challenge
Only 26% of people in tech are women. Next tech girls is an initiative from UK-based staffing and recruiting company (Empiric) to inspire ladies of UK to start their career in tech. Qream's task was to create a vibrant brand strategy and identity to inspire girls that tech is lit!
Solution
We conducted market and user research to prove the hypothesis of what will be gripping for the teenagers. We used stickers, vibrant photos and colorful palette to catch Gen-Z attention.
Results
Rebel, straight forward and amusing designs together with funky, super friendly and motivating tone of voice set up a new trend in tech industry. Tech is lit no cap!
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