Challenge
The Assignment: Audience Engagement Define PatientKeeper’s nuanced value proposition for multiple audiences. The Challenge The Global HIMMS Conference is a key opportunity for healthcare organizations to promote innovations that improve quality of care through technology. Drawing people to the company’s booth meant creating a visually impactful communications campaign that clearly articulated the benefits of the company’s solutions to different audiences throughout the hospital system.
Solution
TBG built a plan for PatientKeeper that integrated pre-, during and post-show tactics, targeting relevant audiences with content that intrigued and informed—from the theme “Medicine in Motion,” to booth design, to digital communications, to post-show follow-up.
Results
Key to measuring the impact for a tradeshow experience is the word-of-mouth around the experience from those on the tradeshow floor: The “Medicine in Motion” campaign worked well and we had many positive comments about the graphics in the booth and about the video! The booth looks great, traffic was strong, and the café was bustling. The brand video, in particular, was well received and provided a nice back-drop while folks waited in line at the café.
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