Challenge
Assessments overshadowed MHS. As one of the leaders in psychological assessments, MHS's products dominated brand awareness in the space, leaving little room for MHS to gain brand equity.
Solution
By transforming the MHS narrative, Ruckus shifted beyond industry-leading assessments to focus on the provider’s breadth of capabilities. As the ultimate solution provider, MHS will become indispensable for professionals around the world.
Results
Ruckus created a brand new identity for MHS. The new logo paved the way for a new scalable brand identity that is the foundation for MHS's market segments and product design.
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