Moss Optical

Finn & Gray + Moss Optical
Brand Development


Increase in Sales


In celebration of serving the Minneapolis community for 100 years, Moss Optical teamed up with us to revitalize their established brand through fresh lifestyle photography, enhanced print collateral, and a brand spankin’ new website.

Through creating a campaign execution for the brand, we were able to bring marketing touchpoints from every customer journey moment. This helped ensure that Downtown Minneapolis skyway foot traffic wasn't their only way to stay in business.


  • Branding Strategy
  • Digital Design
  • Video Production

Tying back to the Moss Optical roots, Minneapolis was the cornerstone of our photo shoot — from local coffee shops to the stunning backdrop of the city.

We gave the Moss website a stunning facelift, showcasing the brand photography, local-play-on-word headlines, and a fresh & modern layout.


  • 56% Increase in Sales

Increased store traffic
Growth in eye appointments
Sales up 56% YOY

Moss Optical

The Client
Moss Optical

Finn & Gray

The Agency
Finn & Gray

Saint Paul, Minnesota
~5 Employees