Sibcy Cline
Challenge
A new direction for a classic brand. CHALLENGE: After 62 years as Greater Cincinnati/Dayton’s leader in real estate marketing, Sibcy Cline needed a brand refresh and new agent recruiting materials. The challenge was, how do we update their long-standing logo and positioning yet still maintain a valuable emotional connection with the past?
Solution
IDEA: Reinterpret the logo without sacrificing recognition, while creating messaging that positions Sibcy Cline’s unmatched training, technology, support and experience as being at “At the heart of all great moves”.
Results
STORY: As the largest independent broker in the region, Sibcy Cline is known for its commitment to its agents. Creative Department’s brand immersion process, which included interviews of current agents, revealed that their training program and agent support – including technology and tools – was unparalleled. The company stood perfectly positioned to leverage the story-rich mission, expertise, and reputation established over the last 62 years, and to gain momentum with new recruits and the communities Sibcy Cline serves. They just needed a brand refresh that would lead the way.
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