Creating an SEO-friendly website
Challenge
Expert Engine is a resource for Businesses and Law firms seeking verified expert witnesses, expert consultants, and expert researchers. They have a database of over 30,000 verified experts that is constantly growing and evolving to meet client needs. Overdrive worked with Expert Engine to build a brand new, responsive, SEO-friendly, high-converting website for them, and to build a system to replace outdated back-end databases and customer portal tools.
Solution
Overdrive developed a completely new information architecture that provides a clear and easy path for users to search the expert database and submit a project request. Overdrive also focused on a clean and modern UX design philosophy that puts expert search functionality and calls to action in highly prominent positions on key pages.
Results
Thanks to their campaign with Overdrive, Expert Engine was able to see a 300% increase in their website conversion rate, and a 21% increase in their monthly organic search traffic!
Overdrive Interactive
Are you driving measurable ROI? With an unrivaled passion for measurable success, our team empowers enterprise clients with the scalable digital advertising and bolt-on marketing operations teams they need to survive and thrive in today’s digital-first economy. Our seasoned experts and consultants untangle the marcom and martech mess to keep our...
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