Vikings fans experience what its like to win it all


Periscope + Minnesota Lottery
Increase Sales


14,000,000

Sales


36%

Increase in Sales

Challenge

MINNESOTA LOTTERY
Meet Jan, the ultimate Vikings fan.

Every year, Vikings fans dream of their team winning it all. And, for the last 58 years, they’ve come up a little short. No titles. Not ever. So, to get Vikings fans excited about the Minnesota Lottery’s Vikings scratch game, we helped them actually see what it’s like to win it all. Well, the lottery anyway.

Solution

  • Video Production
  • Social Media Management

We created Jan, the ultimate Vikings fan. Jan took her Vikings scratch game winnings and did what any true Vikings fan would do. She bought a bunch of Vikings memorabilia for her Jan Cave, including one very special piece — Vikings legend Jared Allen.

The campaign extended through posts and social videos, including a backstory of how Jared met Jan, as well as Jan giving away some of her Jan Cave overflow memorabilia.

We also created an augmented reality lens for Snapchat that turned a billboard into an opportunity to give someone a virtual post-game ice bath so everyone can share in the joy of what winning really feels like.

Results

  • 14,000,000 Sales
  • 36% Increase in Sales

- 14MM dollars in total sales
-36% increase over previous year's sales
- 1 pug dressed as a Viking

Minnesota Lottery

The Client
Minnesota Lottery

Hotels, Restaurants & Leisure
~105 Employees
Periscope

The Agency
Periscope

Minneapolis, Minnesota
~517 Employees