Hotty Toddy Outfitters
Challenge
We started by refining their logo to appeal to both regional and national markets, then applied the new branding elements across their entire product and marketing applications: packaging, website, advertisements, promotional items, direct mail, promotional flyers, brochures, and more. We also designed and developed a new e-commerce website that houses their inventory of over 600 products. The site was built with a customized CMS that allows the client to easily manage their database, inventory, discounts and orders.
Solution
The colors for the site are directly drawn from the red, white and blue colors of the university. We chose blue #00205b, red #c8102e, and solid white as the main palette, along with a gray colored texture pattern for the footer of the site. Additionally, we also took high-quality product images to be included on the site–both as product photos and for use in advertisements. For the online store, we used the WooCommerce eCommerce plugin for WordPress as the platform for setting up all aspects of the store–including Stripe and PayPal payment gateways, inventory management, and order fulfillment. This allows for a complete view of the customer purchasing process. Lastly, since the e-commerce is so competitive in nature, we focused on many forms of SEO AND SEM, including Pinterest ads, Facebook ads, Google Shopping ads and pay-per-click search advertisements. Using these in conjunction with each other helped with building brand recognition and attracting new customers.
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