Painting the Town Green with Dunn-Edwards
Challenge
Regional challenger paint brand Dunn-Edwards faced inroads from a major competitor in Northern California and needed fresh thinking to better differentiate itself.
Solution
We don't spitball or naval gaze: we did our homework and undertook a deep dive into their product offerings including qualitative research and protracted whiteboard sessions. It turns out Dunn-Edwards is the first and only LEED Gold-certified paint manufacturer. Refreshing their “Greener By Design” platform across all channels, including digital and retail, led to successfully driving more traffic to retail and an uptick in sales. Making noise isn't about talking louder; it's about talking smarter - finding what really resonates with the consumer.
The Miller Group
The Miller Group is a Los Angeles based, woman-owned, culturally diverse marketing/branding/ad agency founded in 1990. The award-winning marketing/branding/ad agency was founded in 1990, with a 32-year history steeped in not-for-profit marketing and brand reinvigoration. Experienced in B2C and B2B communications.
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