Building a strong foundation for over 2 million impressions!
Challenge
The Lamp is dedicated to teaching youth, parents and educators to comprehend, create and critique media technology in the media-saturated world today. Already having an AdWords grant, the existing campaign setup had difficulty driving minimal traffic. Their grant was in jeopardy. Additionally, their email marketing open rates were drastically underperforming.
Solution
PBJ Marketing worked with The Lamp to do an in-depth look at the brand's AdWords campaign as well as their email marketing campaign. This was done to better understand why these areas were underperforming. With this research done, a strong foundation was created to develop new strategies to fully utilize the brand's potential. Google AdWords campaigns were altered and updated based on new keyword research, and the email marketing campaign was reworked to better serve The Lamp's audience.
Results
Thanks to PBJ Marketing's in-depth analysis and work, The Lamp saw over 2 million impressions on their ads, 353% increase in click-through-rate, and a 600% increase in engagement!
PBJ Marketing
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