Challenge
Bigsley™ Event House is a leading creator of experiential events including: The Color Run®, The Color Run Night®, Soul Pose™, Electric Run®, Pumpkin Nights, and more. Responsible for spreading happiness around the globe, The Color Run is now hosting events in over 200 cities and 40 countries every year. Bigsley originally connected with Olive as a test run to relaunch Electric Run® in San Diego. Electric Run is a premier 5k nightlife run recharged with heart-pumping music along the entire course, electric lights and lasers, five dance party zones, LED bracelets and more eclectic features. The goal was to reintroduce the event to the community and increase registration to ensure an unforgettable night. The event was such a huge success, Bigsley expanded its partnership with Olive to include media relations in over 25 markets throughout the U.S., for their various events including The Color Run®, Soul Pose™, Pumpkin Nights, and more.
Solution
You might be thinking: How does Olive do media relations in over 25 markets while remaining based in San Diego? Well, we have a strategy and it works. For each market, we develop a plan to secure media placement in every possible media outlet in the community. We call it #TheOliveWay.
Results
Hard hitting media opportunities in every city we work in, increased registration numbers, happy client, and a happy team. 28 U.S. Cities 600+ Media Hits 100% Success Rate
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.