Hahn Family Wines
Challenge
Create a one-time, cost-effective local wine promotion in Los Angeles market.
Solution
Strategic Partnership: Partnered with Los Angeles-based lifestyle blogger, Kate Richards, “Drinking with Chickens.” Hosted Event: Hosted a “in real life” party with Kate and 10 additional influencers. Contracted social media posts, Instagram stories, and blogs with the influencer partner. Paid Media: Purchased a digital media partnership with LAmag.com, which included a custom article, social media posts, and digital ads.
Results
215k Instagram followers reached from “in real life” wine event with Drinking With Chickens and event attendees Generated high-quality social media images for client 400k impressions generated from media buy with LAMag.com
Benson Marketing Group
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