Lodha Group

A Marketing Story by Abstract Digital World about Lodha Group

Lodha Group

Increase Brand Awareness

Challenge

About Lodha Group: The LODHA Group is a privately-held real estate developer based in Mumbai. The company is among India’s top real estate companies known for its world-class commercial and residential properties. The company wants to promote its real-estate locations through digital marketing campaigns to generate potential leads of prospects who want to buy real-estate properties. Objectives of Campaign: The primary objective to achieve with this campaign was to establish and elevate the image of ‘LODHA Constructions’ among potential clients unaware of the brand. The campaign was intended to promote the company with a novel representation using digital marketing tools to reach as many prospects as possible to leave a grand impression of the LODHA Constructions and to generate leads throughout the online marketing campaign.

Solution

As Google & Facebook are the leading platforms to reach mass audiences and to leave a huge imprint of any particular brand. We started the 1st campaign with promoting LODHA Constructions on these big platforms to build brand awareness and to increase brand visibility which resulted in huge amounts of lead generation. ONLINE CAMPAIGN We prioritize important business objectives of our clients and focus on the return on investments to ensure that the campaign successfully achieve its proposed target.

Social Media Management