Budget efficiency leads to optimized selling!
Challenge
FactoryPure is an e-commerce retailer brand providing home improvement and power equipment tools. As they required an agency that could properly utilize their budget, their goal for this campaign was to optimize their top sellers, Generators, which account for more than half of their revenue while continuing to improve sales of other product types and categories.
Solution
FactoryPure’s shopping ads were missing out on sales and not getting enough clicks to begin with due to the incorrect bid strategy that was chosen in a past agency’s campaign. By switching over to automated bid strategy, their ads started receiving more impressions and clicks which consequently resulted in increased revenue without increasing their CPC. The overall cost per conversion was also brought down by 11.56%. PBJ Marketing wanted to maximize all of the ad impressions. While the previous agency was bidding on the FactoryPure brand name, which always brings in easy conversions, they were missing out on people looking for specific products (i.e. brand and model name) which were a low hanging fruit. PBJ’s strategy was to introduce advanced bid strategies and automated campaign structures to boost sales.
Results
Comparing the 7 months under PBJ vs the same period the previous year, campaign ROAS increased by 40% and company revenue increased by 189.54%!
PBJ Marketing
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