Colgate Oral Care

A Marketing Story by MUTS&JOY& about Colgate-Palmolive

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Colgate-Palmolive

Consumer Goods

Brand Development

Challenge

Strategic redesign of the Colgate signature

Solution

Strategy Architecture Naming system Signature system Identity system Packaging system Guideline systems

Digital Design

Results

With the strategic redesign of the Colgate signature, global portfolio architecture & style communication, we reconfirmed Colgate's ownership of red, dramatically improved shelf navigation & benefit communication, raised price value perceptions & reconfirmed Colgate Oral Care's global superiority.

Source: http://mutsandjoy.com/work/colgate

~2 Employees

$5,000 Min Budget

1 Stories

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MUTS&JOY&

New York, New York

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