Challenge
TTLO Law is based out of Edina, Minnesota with a focus on construction law. Formed by three long-time construction and real estate lawyers, TTLO has extensive experience in the construction sector and is dedicated to providing efficient, customized service to their clients. While this law firm is rooted in excellent service, they were unsatisfied with the website platform they were using. Hosting their firm on FindLaw® was expensive and not yielding the leads that they anticipated. In addition to moving to a different platform, TTLO needed a clear brand identity that would align with their goals and reach their target audience. After consulting with the firm, we laid out a plan of action and went to work building the website that would build credibility, attract new clients, and support their brand goals.
Solution
CREATING A BRAND IDENTITY Together, we laid out the foundation for TTLO’s brand identity and collaborated on a visual aesthetic that would reach their target audience. We shifted their brand from being outdated into something more modern and contemporary that clearly aligns with their overall vision. We worked together with the firm’s photographer and approached the design of the website to accomplish the unique branded, professional and stunning look the client was going for. We implemented these key visual pieces across their entire website design to create a cohesive visitor experience. The overall website design focused on structuring a modern and authoritative style that complemented the firm’s brand. CHANGING THE WEBSITE PLATFORM TTLO was investing a considerable amount of money hosting their website through FindLaw®. While the intention was to gain higher conversions hosting here, it ended up costing more money than it was bringing in. We helped solve that problem by searching out the most cost-effective web hosting options out there and building their new updated site on that platform. Not only does this save TTLO money, but it helps increase their SEO ranking and get more visitors to their website. CONVEYING CREDIBILITY TTLO Law felt that their previous website wasn’t accurately representing the experience and expertise that the team has in construction law. We tackled this problem by establishing credibility through visuals and messaging on the website. We made sure to include clear and professional headshots of each team member along with imagery that represents the construction field. We used compelling copy to exhibit the firm’s achievements and show their continued efforts and background experiences in the construction industry.
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