SEO Strategy Improves Organic Traffic by 100%
Challenge
Richburg Stone is an Oklahoma Building Stone supplier that had a website and SEO campaign before coming to myheartcreative to create and implement a new SEO strategy. Goals Increase visibility for their target market. Improve organic traffic. Increase engagement with the website. Grow the number of keywords on page one of Google.
Solution
Reviewed the website and made content updates to address duplicate content, optimization, basic UX improvements, and speed. We began the campaign with extensive keyword research in the industry. We were also careful to accurately update the company's name, address, and phone number on crucial sites. Techniques Strategically placed keywords in on-site and off-site content where they will stand out. Created content and linkbacks for industry-specific websites On-page optimization and website design changes for best results.
Results
There was a 100% improvement in organic traffic, increasing from below 500 sessions to 6,100 sessions. Forty-four of the keywords were on page one of Google. Engagement also improved. 300% growth in unique visitors. 73% improvement in link clicks. 100% improvement in session duration.
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