Race To Your Refund Campaign

A Marketing Story by Exit10 about TaxAct

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TaxAct

Increase Brand Awareness

Challenge

TaxAct, despite being a prominent sponsor of one of NASCAR’s biggest celebrities, Danica Patrick, was still searching for increased name recognition from the sport’s fan base.

Solution

So TaxAct and Stewart-Haas Racing turned to Exit10 for an activation idea that leveraged Danica’s celebrity to engage fans with TaxAct’s brand.

Online Advertising

Results

Race To Your Refund, an online sweepstakes where fans could register to win prizes by predicting how Danica would qualify and finish each race of the season. Not only did the platform drive users to TaxAct, an online-only business, it kept people engaged with the brand year-round and not just during tax season.

Source: https://www.exit10.com/work/taxact.html

~30 Employees

$10,000 Min Budget

1 Stories

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Exit10

Baltimore, Maryland

Exit10 is a laid-back agency that does marketing, PR and advertising work with brands like CSX, Toyota Racing Development, Lost Ark Distilling, Bozzuto & more.

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