Helping Men Man-Up Again
Challenge
Convince men with BPH they can get long-lasting relief without the issues or concerns associated with well-known, alternative treatments.
Solution
STRATEGIC DECISION Aquablation Therapy offers BPH relief without compromise. THE A-HA MOMENT I can now be the man I used to be. For men suffering from BPH, their confidence wains, virility declines, and the lifestyle they’ve enjoyed takes a back seat to the constant issues of their condition. We decided to focus our campaign messaging on how Aquablation therapy puts men back in the driver’s seat of their lives—not only fixing BPH’s physical issues, but also helping them reclaim all the facets of what makes a man, a man.
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