Equipment Depot
Challenge
Equipment Depot is America’s #1 independent material handling and rental company. Their digital marketing agency, Think Versatile, partnered with Geared to rebrand this industry leader. We started at the core, conducting brand workshops to distill their unique selling points.
Solution
The team created a distinct look and feel and introduced a new positioning line and a service promise entitled the “Performance. Guaranteed.” This pledge, to be the best service company in the industry, was the catalyst to differentiating their brand in the market place, driving sales and profitability.
Results
Within the first two weeks of the brand re-launch, Equipment Depot’s Louisville location was awarded a $1.2 million contract. The campaign was highly successful, and drove revenues and attracted industry awards – taking AMA’s top honors as “Best in Category” in the BMA’s B2 National Award for Marketing Activation and Brand relaunch.
Geared Advertising
Geared is known for its branding support for some of America's greatest start-ups and established companies. Its branding capabilities include Brand Refresh, Brand Personality Development, Brand Launches, and Brand Support. Not to name drop, but feel free to do a search for Blaze Pizza, Daves Hot Chicken and Equipment Depot....
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