STI Safety Technology International, Inc.
Challenge
STI is a Michigan company that manufactures covers, cages, enclosures, and alarms to help prevent theft and vandalism. They invented the cover that goes over the fire alarm in schools—which greatly decreased the amount of false fire alarms at schools nationwide. As a family-owned business, their brand had a DIY quality with a lack of cohesion or clarity.
Solution
Over a 13-year retainer, UpShift helped them modernize their brand and marketing collateral. We clarified key marketing points across their entire product line, then built a new, robust website to feature products better—the site was also easier to navigate and maintain. Additional collateral included trade show booth, direct mailers, advertising, social media, and packaging design.
Results
We helped STI present a professional and capable brand image—and provided templates that made it easier for their small marketing department to maintain sales and advertising momentum. Each year, they saw an increase in web traffic. They were able to expand their product line with a defined Brand Promise and a unified brand identity.
UpShift
UpShift is one of the nation's leading boutique branding and design agencies, specializing in multifamily real estate, hospitality, luxury consumer, healthcare, financial services, and B2B. With offices in Chicago and Los Angeles, we create integrated brand experiences across print and digital channels that empower all of your key deliverables with...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.