Meble Wójcik
Challenge
Comprehensive communication service, 2011 - until today Initial situation: Meble Wójcik is one of the leaders among manufacturers of cabinet furniture in Poland, present on the market for over 32 years. Initially, the company focused mainly on exports. In 2008, a decision was made to introduce the private label to the domestic market. Its consequence was the commencement of communication activities for the Meble Wójcik brand. PR goal: Building a brand coherent and attractive for consumers. Raising awareness among a wide audience without significant budget commitment.
Solution
Since 2011, more communications agency has been providing comprehensive communication for the Meble Wójcik brand. The agency is responsible for: press office and proactive PR activities in terms of products and corporations management of commercial cooperation with the media, including media planning and buying, and creation of creations social media (Facebook, LinkedIn, Instagram) CSR (Carpenter Profession) program employer branding activities internal communication, including preparation of the internal warehouse influencer marketing creative support (events, fairs, special activities) consultancy in the field of broadly understood marketing communication
Results
Today, Meble Wójcik is among the top three Polish producers of box furniture. In 2018, a brand awareness study * showed that: unassisted brand awareness among respondents (21-61 + years old, inhabitants of rural areas and cities) is 10.6% aided brand awareness in the same group of respondents is 44% * Research commissioned by Holding Profit - a marketing, market and opinion research agency. The profile of Meble Wójcik on Facebook is currently the third fanpage in the ranking of interior design brands on the Polish market (64,279 fans). In 2019, a total of 171 publications about the brand appeared in the media. They reached 1,993,151 recipients. Advertising equivalent amounted to PLN 902,075 *. 2019 year: 64279 fans on Facebook 171 publications in the media 1993151 range PLN 902,075 advertising equivalent
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