Challenge
Mud Pie is a B2B + B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor, and more. Challenge Whereoware executes behavior-based, personalized emails for Mud Pie to increase engagement and drive sales on their website. Unfortunately, the personalization was one-way. Mud Pie’s website didn’t have the functionality to dynamically display promotions targeting Mud Pie’s different audience segments. (Everyone saw the same promotion.) Mud Pie wanted to personalize their customers online experience on both their website and in their emails.
Solution
In 2015, Whereoware delivered Mud Pie a powerful new B2C website using WOWCommerce, an accelerator package built on top of their e-commerce platform Episerver. The new site is powered to leverage behavioral data from their website, marketing database, and email marketing tool to deliver a personalized shopping experience to every visitor.
Results
Comparing year-over-year data since site launch (accounting for seasonality changes), the new B2C Mud Pie site has seen: 56% increase in e-commerce conversion rate 120% increase in revenue 508% increase in mobile revenue
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.