American Airlines CU: Online Rewards Promo

A Marketing Story by Bluespire Marketing about American Airlines CU

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American Airlines CU

Increase Brand Awareness

Challenge

American Airlines Credit Union wanted to build more excitement around Owner Rewards, encouraging members to take advantage of the benefits membership provides. In order to do so, the marketing team knew it was crucial to engage employees.

Solution

Bluespire put Owner Rewards through a brand refresh, followed by an internal employee email campaign to explain the specific components of Owner Rewards and encourage ownership of the campaign's success.

Branding Strategy

Results

The Owner Rewards campaign won several marketing awards. The credit union’s goal was to receive 300 member submissions for the Owner Rewards campaign. By the time the campaign was complete, 373 members had shared their personal success stories in branches and online. Bluespire and the credit union continue to work together to improve Owner Rewards and develop new marketing projects.