Empowering 50 Communities for Better Health
A Marketing Story by
BRG Communications
about
aetna-foundation.org
3 Views
|
0 High Fives
Challenge
Recognizing that your zip code can impact health more than your genetic code, Aetna Foundation, American Public Health Association and National Association of Counties called on BRG to help create and launch the Healthiest Cities & Counties Challenge (HCCC).
Solution
The Challenge empowered 50 communities to tackle their most pressing health issues.
Results
Outreach resulted in 4,800+ national and local placements, and 790K+ social impressions across all 50 finalists.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.
Related Stories
Take the Wheel: How to Fast Track Your Content
129%
Increase in
Earned Media Placements
CarRentals.com
4 years ago