Empowering 50 Communities for Better Health
A Marketing Story by
BRG Communications
about
aetna-foundation.org
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Challenge
Recognizing that your zip code can impact health more than your genetic code, Aetna Foundation, American Public Health Association and National Association of Counties called on BRG to help create and launch the Healthiest Cities & Counties Challenge (HCCC).
Solution
The Challenge empowered 50 communities to tackle their most pressing health issues.
Results
Outreach resulted in 4,800+ national and local placements, and 790K+ social impressions across all 50 finalists.
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