Microsoft Office: mac
Challenge
Microsoft’s Office for Mac has been the primary software product for their Macintosh Business Unit. Each year, co-operative promotions with retailers focus on driving sales during the holiday shopping season. Develop a digital media strategy driving supplemental product sales with featured retail partners and software trials. Adhere to strict brand parameters and avoid competing with the retailer’s efforts.
Solution
Leverage competitive research to identify key opportunities. Execute a hyper-targeted digital campaign based on specific seasonal trends.
Results
237% Delivery on forecasted purchase events. 161% Increase in conversion percentages. 630% Lift in trial volume.
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