Challenge
TouchUpDirect’s main goals were to increase open graph traffic, keyword rankings to ultimately boost revenue and total transactions.
Solution
Add3 gave a fresh start to TouchUpDirect with an in-depth SEO strategy. By using content as a vehicle for keyword-focused and internal linking opportunities, they increased rank and attempted to gain position 0. The team began with a technical site audit while optimizing existing content and creating new for launch. This allowed for a review of the competitive landscape to find keywords that fit and build new sections of the site that sit high in the navigational hierarchy. The ‘Explore TUD’ section is a result of this review, housing all new pages that explore head terms such as ‘basecoat’ and ‘paint pen’. Additionally, the team launched a tracked keywords project. They collected the original set of keywords and built a hyper-focus on two of them. In the beginning, none of the terms ranked at the #1 spot and twelve landed on page one. By the end of the year, all key terms ranked on page one.
Results
Add3’s SEO experts advanced TouchUpDirect with first page rankings and increased overall revenue for the brand. Within a year of working together, Add3 propelled TouchUpDirect’s qualified traffic by optimizing content and building a hyper-focused set of keywords resulting in increased revenue. 123 % Increase In Sessions 89% Increase In Transactions 121% Increase In Revenue
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