Challenge
As a growing integrated port network, the Hamilton Oshawa Port Authority (HOPA Ports) offers innovative ports and marine assets on the Great Lakes. In the wake of the recent Hamilton-Oshawa amalgamation, HOPA Ports looked to Kitestring to efficiently transform their brand to embody the future of their port system.
Solution
Our relationship with HOPA Ports has grown into a powerful partnership; a buildup of trust beginning with an infographic assignment quickly evolved into confidently developing an extensive website, and eventually executing a full rebrand from the Hamilton Port Authority to HOPA Ports. A decisive rebrand connected enduring history with an innovative forward vision, linking clients throughout Southern Ontario, and positioning the organization in a quickly evolving global market.
Results
With deep roots in the Hamilton community, the HOPA Ports brand brings a sense of collaboration, certitude, and professionalism to the ever-evolving marine transportation industry. The brand leverages its enduring reputation, seamlessly integrates the Port of Oshawa, and positions HOPA Ports as visionary leaders in developing multi-modal spaces to support industry and trade.
Kitestring
Kitestring is a creative agency that crafts inspired designs and marketing solutions to help you connect with your community. Whether you’re a socially-conscious organization, non-profit, or community-led business, we’ll take on your marketing, so you can focus on your true passion. We know good design. We know powerful stories. We...
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