Challenge
Emaar Properties is a leading global real estate development company headquartered in Dubai, UAE. The company is recognised for elite and luxurious development projects. Emaar moves with the mission of real estate design excellence, delivers high-end quality and on-time delivery. Fresh branding and a completely redesigned website that’s as beautiful and prestigious as development projects by Emaar. The real challenge was to execute all of this without completed photography that communicates pure luxury. For a brand like Emaar and nature of their business, they required customised touch and keen eye for attention to detail from a digital agency.
Solution
We presented a bespoke responsive website, fully optimised for immersive and impressive digital experience on all devices. We also maximised impactful photography to evidence the scope and breadth of Emaar projects. The redesigned website has been developed keeping in mind the page speed and best on-page SEO practices. The element of prestige was achieved by reflecting high-end craftsmanship, materials and textures, mirroring each of Emaar’s opulent developmental projects. As Emaar are expert in their industry; we, at Digital Gravity, ensured capturing every little detail and aspect of their development projects. Our experts held hours of conversations to fully understand all the passion and details Emaar cared about. We were extra careful in website design and copywriting that reflects perfectly to each of the magnificent project, delivering the right message to luxury market and elite sector.
Results
The final result is a well-crafted and stunning website positioning Emaar as a leader on the digital landscape and real-estate king Our solution surpassed client’s expectations that skilfully communicates exceptional quality of our service delivery.
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