Challenge
BACKGROUND The way to successful project The current and previous Radix website is extensive and full of diverse content. This is due to the Radix team's committed approach to business. The group of recipients of Radix solutions are large enterprises, offices, schools and organizations. The process of acquiring such a customer is demanding and the website is designed to build the first send and be a showcase of the company. GOALS Unique and high quality design Modern and trendy look Unique graphics with created brand hero Higher conversion rate - contact via website Improvement of branding Flexible content management system
Solution
UX Design From visitor to customer Although some clients are acquired directly at live meetings. Our task was to enable the acquisition of customers through the site without so much involvement. Which placed the following tasks for our designers. UI Design Stand out on the market through original and unique design On the basis of developed UX projects, we have created a unique graphic design for 13 subpages. We used irregular shape motifs fashionable among technology companies while maintaining good non-aging practices. To emphasize the uniqueness of the Radix company and their software, we have prepared several original graphics and icons. Graphics design Custom graphics to be unique To achieve Radix's goals and beat the competition in the fight for customers, as well as to be remembered by this customer, we've created a brand hero and a unique brand-related style. Based on this, we have created a number of graphics illustrating individual elements of the Radix offer. Intricate design in a light form The graphic design contained a lot of curves of elements and details, required efficient coding of the front-end. Through the use of repetitive modules and styles of the BEM methodology and vector graphics, it was possible to obtain a light and optimized front-end that ensures fast page loading and good user experience. Flexible Content Management System full of option The Radix team is constantly optimizing and expanding the offer, value proposition, that's why one of the requirements was the use in Wordpress of all solutions allowing any content editing, that's why we used the page builder and extensive predefined Advanced Custom Fields.
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