Mia Wines


THP + Mia by Freixenet
Brand Development


16%

Increase in Sales


1,100

Instagram Followers

Challenge

Freixenet USA brand, Mia Wines, sought to re-introduce their brand to the US market by creating buzz and excitement amongst the Millennial demographic and sparkling wine category, to eventually become synonymous with their well-known Spanish counterpart.

Solution

  • Digital Copy
  • Social Media Management

Content and Full Service Social Media Strategy

Results

  • 16% Increase in Sales
  • 1,100 Instagram Followers

THP has been working with Mia Wines since January 2018, and in just ten months, helped the brand achieve:
2,250% growth rate on Instagram by gaining 1,110 followers
4,542,217 combined impressions with a CPM (cost-per-impression) of $3.11
$0.86 CPC (cost-per-click) on Instagram directing the target audience to the product locator, compared to the industry average of $1.29 CPC

The Client
Mia by Freixenet

THP

The Agency
THP

Long Island City, New York
~201 Employees