Mia Wines

A Marketing Story by THP about Mia by Freixenet

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Mia by Freixenet

Brand Development

Challenge

Freixenet USA brand, Mia Wines, sought to re-introduce their brand to the US market by creating buzz and excitement amongst the Millennial demographic and sparkling wine category, to eventually become synonymous with their well-known Spanish counterpart.

Solution

Content and Full Service Social Media Strategy

Digital Copy

Social Media Management

Results

THP has been working with Mia Wines since January 2018, and in just ten months, helped the brand achieve: 2,250% growth rate on Instagram by gaining 1,110 followers 4,542,217 combined impressions with a CPM (cost-per-impression) of $3.11 $0.86 CPC (cost-per-click) on Instagram directing the target audience to the product locator, compared to the industry average of $1.29 CPC

16%

Increase in Sales

1,100

Instagram Followers

Source: https://thpcreates.com/mia-wines-content-social/

~201 Employees

$25,000 Min Budget

1 Stories

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