Freixenet USA brand, Mia Wines, sought to re-introduce their brand to the US market by creating buzz and excitement amongst the Millennial demographic and sparkling wine category, to eventually become synonymous with their well-known Spanish counterpart.
Content and Full Service Social Media Strategy
THP has been working with Mia Wines since January 2018, and in just ten months, helped the brand achieve:
2,250% growth rate on Instagram by gaining 1,110 followers
4,542,217 combined impressions with a CPM (cost-per-impression) of $3.11
$0.86 CPC (cost-per-click) on Instagram directing the target audience to the product locator, compared to the industry average of $1.29 CPC