Challenge
We started the Vodafone project in 2008 with low traffic coming from SEO in relation to other traffic sources.
Solution
The decrease in the SEM budget has made it possible for the brand to divert the budget to other online advertising formats, without losing relevant visits from SEM campaigns. We have managed to position very relevant generic business words in the top 5 . This has helped Vodafone to be the second Spanish operator on Google , a short distance from Movistar. Vodafone's SEO visibility has increased notably since 2008. It has undergone 4 CMS redesigns and changes without affecting traffic or positioning.
Results
Year after year, SEO traffic increased until October 2016 multiplied by 6 the initial SEO / SEM integration was performed.
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