Challenge
Bellus Academy is a cosmetology, esthetics, massage therapy, makeup artistry, barbering, and nail technician academy with three locations in the San Diego, CA area and one in Manhattan, KS. Lynelle Lynch is the owner of Bellus and acquired the school in 2006. So far, 2016 is shaping to be her best year yet as far as leads and enrollments go. This is interesting because most beauty schools in 2016 have witnessed a decline in interest for their programs. Oozle Media started to work with Bellus in July 2015.
Solution
Service Provided Website Development Search Engine Optimization (SEO) Search Engine Marketing (SEM) (PPC) Paid Social Ads (Facebook & Instagram) Graphic Design Reputation Management
Results
Overall Leads & Enrollments +48% in enrollments Credit to the awesome admissions staff led by Sarah Holmes! We help bring the leads, and they enroll them! +45% in leads Oozle has worked closely with Jenn Lyles, Marketing Director of Bellus Academy, to amplify some great/bold marketing campaigns Jenn and Oozle crafted together. This messaging from Bellus and great ad placement from Oozle has worked to generate an increase in leads, and more importantly, an increase in overall enrollments for Bellus Academy! WEBSITE 119% lift in website conversion rate Oozle Media worked together with the Bellus team to create a better website. Although true conversion rate optimization was not implemented 100% in this design, the overall conversion rate did dramatically improve after the launch.
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