NYC Health + Hospitals | COVID-19 Test+Trace

A Marketing Story by MSA Marketing about City of New York

9 Views | 0 High Fives

City of New York

Increase Brand Awareness

Challenge

As testing became a critical component of flattening the COVID-19 curve in New York City, MSA was asked to construct a media strategy designed to reach as many New Yorkers as possible, particularly in the hardest hit communities.

Solution

Within ten days, we were on the air with TV and radio spots urging New Yorkers to get tested. In the following weeks, the city was blanketed with hyper-targeted messaging in multiple languages that included billboards, convenience store signage, murals, street furniture, subway station take-overs, illuminated trucks in every borough and much more. What We Did: Media Planning Added Value Negotiation Media Stewardship

Television

Radio