NYC Health + Hospitals | COVID-19 Test+Trace

A Marketing Story by MSA Marketing about City of New York
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City of New York
Increase Brand Awareness

Challenge

As testing became a critical component of flattening the COVID-19 curve in New York City, MSA was asked to construct a media strategy designed to reach as many New Yorkers as possible, particularly in the hardest hit communities.

Solution

Within ten days, we were on the air with TV and radio spots urging New Yorkers to get tested. In the following weeks, the city was blanketed with hyper-targeted messaging in multiple languages that included billboards, convenience store signage, murals, street furniture, subway station take-overs, illuminated trucks in every borough and much more. What We Did: Media Planning Added Value Negotiation Media Stewardship

Results

The media buy resulted in over 2 billion impressions for the NYC Test + Trace corps. Yes, we said billion.

M
~17 Employees
$10,000 Min Budget
1 Stories
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MSA Marketing

New York, New York

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