2021 #1 College Bowl Game Ranked by CBS Sports
Challenge
The Orlando Sports Foundation enlisted the help of our team to build a new ‘brand’ around a third bowl game in Orlando. This included digital marketing, social media, SEO, branding, technical infrastructure, and a website that integrated everything from ticketing, to volunteer portals, to sponsorship systems.
Solution
The team at Incend Media along with our partners coined the name Cure Bowl in 2009 and registered the brand domains, and launched the first iteration to raise awareness of the opportunity for a third bowl game. In 2014 Incend Media donated the domain names to the Orlando Sports Foundation as they were in the stages of final approval from the NCAA to launch the bowl in 2015. Each year since the inception of the Cure Bowl, Incend Media team participates, sponsors, and volunteers at the bowl game events to raise awareness and funds for cancer research. Not sure what you need to grow your business?
Results
4th Highest rated ESPN2 Broadcast in the 2021 College Football Season with over 1.27 M viewers and a Nielsen Rating of 0.8. CBS Sports Ranks the Tailgreeter Cure Bowl #1 Game of Bowl Season.
Incend Media
Incend Media is a strategic marketing and growth company helping businesses improve visibility, strengthen trust, and accelerate growth in an increasingly complex digital landscape. For more than three decades, our team has helped organizations adapt to evolving technology, changing customer behavior, and new methods of digital discovery. Today, that includes traditional...
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