2021 #1 College Bowl Game Ranked by CBS Sports

A Marketing Story by Incend Media about The Cure Bowl
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The Cure Bowl
Increase Brand Awareness

Challenge

The Orlando Sports Foundation enlisted the help of our team to build a new ‘brand’ around a third bowl game in Orlando. This included digital marketing, social media, SEO, branding, technical infrastructure, and a website that integrated everything from ticketing, to volunteer portals, to sponsorship systems.

Solution

The team at Incend Media along with our partners coined the name Cure Bowl in 2009 and registered the brand domains, and launched the first iteration to raise awareness of the opportunity for a third bowl game. In 2014 Incend Media donated the domain names to the Orlando Sports Foundation as they were in the stages of final approval from the NCAA to launch the bowl in 2015. Each year since the inception of the Cure Bowl, Incend Media team participates, sponsors, and volunteers at the bowl game events to raise awareness and funds for cancer research. Not sure what you need to grow your business?

Results

4th Highest rated ESPN2 Broadcast in the 2021 College Football Season with over 1.27 M viewers and a Nielsen Rating of 0.8. CBS Sports Ranks the Tailgreeter Cure Bowl #1 Game of Bowl Season.

~5 Employees
$5,000 Min Budget
1 Stories
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Incend Media

Springfield, Missouri | Orlando, Florida

For nearly twenty-five years, the team at Incend Media has been helping businesses just like yours to make the most of their presence on the internet. We have been doing search engine optimization for our customers since the beginning. Having helped hundreds of clients grow their business through creative web...

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