Marketing The Leading Robot Vacuum
Challenge
Marketing the leading robot vacuum Neato Robotics is a leading global provider of intelligent robot vacuums for the home. Headquartered in Silicon Valley, California, the idea for Neato began at Stanford’s annual Entrepreneur’s Challenge. Neato’s founders wanted to build robots that could perform household chores as intelligently as humans. Sandbar was approached to help deliver digital and POS marketing for the EMEA region.
Solution
Digital marketing Email Regular online contact with customers is a key part of any marketing strategy. We delivered freshly updated email templates for the marketing team to use on a quarterly basis, promoting a fresh feel to the communications and instantly improving the customer engagement. Online advertising Neato promote their products in the majority of domestic goods retailers across the EMEA region. Handling the combination of localisation and customised real estate requires careful management. We deliver content in 8 languages across 24 retailers resulting in many millions of impressions while maintaining impressive click through rates. Amazon The Amazon retail space generated over $12bn USD revenue in the last financial year. We provided A+ content to take advantage of this huge market, creating slick, informative designs to greatly enhance the user shopping experience which corresponded in increased sales for Neato. POS We have designed all EMEA retail point of sale installations for Neato, creating over 20 variations localised into 8 languages. Flyers Flyers at point of sale help to reinforce the product USPs. The templates provided for Neato are localised into 8 languages. Brochures Alongside flyers, brochures are a more detailed sales tool for potential customers to take home. Encompassing each of the product USPs, the simple concertina design provided for Neato was localised into 8 languages.
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