Hospitality: Entering the Luxury Suite with simplehuman
Challenge
simplehuman's decorative, stainless steel mirrors and trash cans have a dominant consumer presence. They wanted to repeat this in hospitality where the purchase funnel is a lot more complicated and competitors’ products less costly.
Solution
simplehuman trash cans are in the finest hotels, restaurants and resorts in the world. The brand’s advanced technology, sleek, contemporary design and commitment to sustainability set them apart from the competition. Sensor lights in simplehuman mirrors last nearly a lifetime and drastically reduce energy consumption. Dual compartment trash cans sort and recycle trash, cutting staff time. These subtle advantages became part of a multi-channel campaign resulting in a healthy spike in hospitality sales.
Results
We grew their hospitality database to more than 5,000 key decision makers at luxury hotels and design firms throughout the U.S. And increased their hospitality business by more than 40% over the 36 months we worked together.
The Miller Group
The Miller Group is a Los Angeles based, woman-owned, culturally diverse marketing/branding/ad agency founded in 1990. The award-winning marketing/branding/ad agency was founded in 1990, with a 32-year history steeped in not-for-profit marketing and brand reinvigoration. Experienced in B2C and B2B communications.
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