Challenge
Our objective was to modernize Goodray's brand identity and create a simple, yet recognizable, mark that could be used across all applications; from giant billboards to small app icons. The previous brand identity was not working for Goodray because it didn't capture the company's culture. We had to rethink the entire brand from scratch and find a solution for the original logo. First, we had to understand the culture of Goodray to define it, and then capture it into a new brand identity lead by a recognizable mark.
Solution
The brand identity revolves around the use of a dynamic "Ray" and a vibrant color palette that gives life to the youthful and "electric" culture of Goodray Solar. The logo is designed to be read as both a lowercase and uppercase 'G' through the use of the ray. By achieving simplicity and distinctiveness in the mark, we ensure that the logo will work across a broad range of applications for many years to come.
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